Analytics and measurement

Data warehouse

A data warehouse is a central repository that gathers data from many sources into a consistent structure for analysis and reporting. It provides one reliable place to pull figures from across sales, marketing, and operations.

By combining the webshop, ad accounts, and email system in a data warehouse, the entire customer journey can be analyzed as a whole.

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Related terms

AOV Attribution Model Audience Average Order Value (AOV) Baseline BigQuery Bounce Rate CAC payback
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