A global unsubscribe is an opt-out that applies to all marketing from the sender across every list and flow. It differs from unsubscribing from a single list or category. A properly handled global unsubscribe ensures the contact isn't mistakenly hit by other sends.
When a contact clicks global unsubscribe, all marketing emails stop, regardless of which flow they were in.
Book a free 30-minute call and we will translate the theory into something that moves your numbers.
