Michael Kirkegaard
User experience

Hick's Law

Hick's Law describes how the time it takes to make a choice grows with the number of options. More choices make the decision slower and more demanding.

A menu with fewer, well chosen items helps the user move forward faster than a long list of options.

Illustration symbolizing the concept "Hick's Law": Hick's Law describes how the time it takes to make a choice grows with the number…

Read on

More on user experience:

Conversion rate optimisation (CRO) Neuromarketing Branding

Related terms

A/B Split Test Above the Fold Accessibility Affordance Call to action (CTA) Cart abandonment Checkout Cognitive load
The whole dictionary

From concept to bottom line

Book a free 30-minute call and we will translate the theory into something that moves your numbers.

See Profit Studio