Email and automation

Campaign

A campaign is a single email or a collection of emails sent to a selected group at a specific time. Campaigns are often tied to sales, launches, or seasons and are planned manually. They differ from flows in not being triggered by individual behavior.

In the run up to Black Friday, a series of campaign emails is sent, building up to the biggest deals on the day itself.

Read on

More on email and automation:

Related terms

Abandoned Cart Bounce Browse abandonment Call to action Click rate Click-to-open rate Deliverability DKIM
The whole dictionary

From concept to bottom line

Book a free 30-minute call and we will translate the theory into something that moves your numbers.

See Profit Studio