Email and automation

Klaviyo

Klaviyo is an email and SMS marketing platform that is especially popular in e-commerce. The platform connects tightly to a webshop's data, making it possible to build segments and flows based on purchase and behavioral data. It is used for everything from newsletters to automated purchase flows.

A Shopify store connects its data to Klaviyo and builds a welcome and cart flow on top of its purchase history.

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Abandoned Cart Bounce Browse abandonment Call to action Campaign Click rate Click-to-open rate Deliverability
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