Analytics and measurement

Conversion rate optimization

Conversion rate optimization (CRO) is the systematic effort to get a larger share of visitors to complete a desired action. The work is built on analysis, hypotheses and testing rather than guesswork.

Through conversion rate optimization, a shorter checkout can noticeably raise the share of completed purchases.

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Related terms

AOV Attribution Model Audience Average Order Value (AOV) Baseline BigQuery Bounce Rate CAC payback
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