Analytics and measurement

Micro conversion

A micro conversion is a smaller action that signals progress toward the actual goal without being the final sale itself. Examples include viewing a product page, adding to cart, or watching a video.

By tracking micro conversions you can see where in the journey users drop off, even if few of them end up buying.

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Related terms

AOV Attribution Model Audience Average Order Value (AOV) Baseline BigQuery Bounce Rate CAC payback
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