User experience

Mobile first

Mobile first is a design approach in which the mobile experience is designed first and then expanded to larger screens. The approach forces a focus on the most important content, because space is limited.

The layout is planned first for a narrow screen, so only the most essential elements get space above the fold.

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Related terms

A/B Split Test Above the Fold Accessibility Affordance Breadcrumb trail Call to action (CTA) Cart abandonment Checkout
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