Michael Kirkegaard
User experience

Peak-end rule

The peak-end rule describes how people remember an experience based on its most intense point and its ending rather than the average. This makes the end of a user journey especially important.

A clear and welcoming confirmation page can leave a good overall impression, even if some steps along the way were tedious.

Illustration symbolizing the concept "Peak-end rule": The peak-end rule describes how people remember an experience based on its most intense point and…

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Conversion rate optimisation (CRO) Neuromarketing Branding

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A/B Split Test Above the Fold Accessibility Affordance Call to action (CTA) Cart abandonment Checkout Cognitive load
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