Email and automation

Post-purchase flow

A post-purchase flow is an automated series sent after a completed purchase. The series confirms the order, sets delivery expectations, and nurtures the relationship with usage tips, cross-sell and upsell, or requests for a review. The purpose is to increase the customer's lifetime value and encourage repeat purchases.

A week after delivery, the email asks for a product review and suggests accessories that match the purchase.

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Abandoned Cart Bounce Browse abandonment Call to action Campaign Click rate Click-to-open rate Deliverability
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