User experience

Prototype

A prototype is a clickable model of a product that mimics the finished experience to a greater or lesser degree. It makes it possible to test flow and interaction before any code is built.

An interactive model of a checkout lets test subjects click through the steps and reveal points of confusion early.

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Related terms

A/B Split Test Above the Fold Accessibility Affordance Breadcrumb trail Call to action (CTA) Cart abandonment Checkout
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