User experience

Trust Badges

Trust badges are small marks and symbols that signal security and credibility, for example payment logos or certifications. They are meant to reduce purchase hesitation at critical points.

Logos for well-known card providers and a secure connection are placed at the payment field to ease uncertainty right before purchase.

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Related terms

A/B Split Test Above the Fold Accessibility Affordance Breadcrumb trail Call to action (CTA) Cart abandonment Checkout
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