Unsubscribe Link

An unsubscribe link is the link in an email that lets the recipient opt out of future sends. It is a legal requirement for marketing emails and should be visible and work without friction. A well-functioning unsubscribe link protects the sender's reputation, because dissatisfied recipients unsubscribe instead of marking the email as spam.

The unsubscribe link sits in the footer and leads to a page that confirms the opt-out immediately.