User experience

Value Proposition

A value proposition is the short explanation of why a product is worth choosing and which problem it solves. A clear value proposition lets the user quickly understand its relevance.

A precise sentence at the top of the page about what you get and for whom helps visitors quickly assess whether they are in the right place.

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Related terms

A/B Split Test Above the Fold Accessibility Affordance Breadcrumb trail Call to action (CTA) Cart abandonment Checkout
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