User experience

Wireframe

A wireframe is a simplified sketch of a page's structure and content without colours or finished design. It is used to agree on layout and priorities before time is spent on graphics.

The placement of headline, image and button is decided using grey boxes, so the discussion is about structure rather than colour.

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Related terms

A/B Split Test Above the Fold Accessibility Affordance Breadcrumb trail Call to action (CTA) Cart abandonment Checkout
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