Sending frequency is how often a sender emails its subscribers. It needs to be balanced so the brand stays top of mind without tiring recipients or triggering unsubscribes and spam complaints. The right frequency depends on the audience, the content, and the industry.
A retailer tests moving from two to three newsletters a week and watches whether unsubscribes rise.
Book a free 30-minute call and we will translate the theory into something that moves your numbers.
