Email and automation

GDPR and email

GDPR is the EU's data protection regulation, which sets requirements for how personal data such as email addresses are collected and processed. For email marketing this means requirements for valid consent, transparency and the ability to unsubscribe and be deleted. Compliance is both a legal requirement and a foundation for trust.

The signup form clearly explains what the subscriber is signing up for, and consent is stored with a timestamp so it can be documented.

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Abandoned Cart Bounce Browse abandonment Call to action Campaign Click rate Click-to-open rate Deliverability
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